OBM business is a new business mode which requires more than OEM or ODM. At present, Wenzhou King-Footwear Co., Ltd has been working on to be an OBM. A mature and developed OBM should have its own brand and is skilled at R&D, production, design of its own product, which requires a lot on most of the manufacturers. Since founded, we have been striving for completing the sales network and putting a lot of investment into broadening the channels to produce and sell high quality female shoes with our own brand.

King-Footwear is a comprehensive enterprise which integrates research and development, production, sales and service of canvas slip on shoes. The vulcanized shoes series is widely praised by customers. The design of King-Footwear popular casual shoes is carried out based on ergonomics. It is done after taking different people's feet shapes and foot arch types into consideration. The bottom of the product has a peel strength. This product is regarded as the remarkable one in the industry. The product has the advantage of fire retardancy.

We are committed to the development of our people at all levels, ensuring that all our employees have the requisite skills and best practice knowledge to deliver actions that will drive organizational performance in keeping with and exceeding our clients’ expectations and demands.